UX UI Designer ASKO

Do you want to be part of a dynamic and international team that develops the future of kitchen and laundry appliances and services?

We are expanding our ASKO-ATAG design team due to a growing number of projects and new product categories. And in particular for this role: because we want to explore and develop digital services.

Your mission

In the role of UX UI Designer you are responsible for developing the UI design and overall user experience of products and digital services of the categories cooking which are sold worldwide under the ASKO brand and in Benelux under the ATAG brand. You will translate product / design / marketing briefings into holistic UX-UI concepts. You will create storyboards, prototypes and final UX of product /services. You will iterate your solutions with other departments and consumer panels.

The design team in the Netherlands consists of 4 designers that work on the overall user experience of our products, with a focus on developing digital user interfaces but also on 3D CAD modelling and rendering. We are now looking to further strengthen our capabilities in UI-UX towards apps / services. 

As a member of the design team you are part of the Premium Product Brand Management team, consisting of Product Management, Design and Marketing and you report to the Design manager cooking & refrigeration.


To get an idea of the projects we are working on and of our ambition level, please take also a look at:

Two remarkable projects in which our design team had a key role and that were recently rewarded. Take also a look at ATAG: ConnectLife, to get a glimpse of what we already have in market regarding connected appliances  and of course with much more in pipeline.


The tasks in your role will be:

  • Be part of user research and consumer research and also setting up new ways of research
  • Translate user insights and brand values into new and innovative holistic user experience concepts / product service systems
  • Define the user journeys and develop interaction concepts
  • Make storyboards and prototypes in Adobe XD or similar tools
  • Organizing early validations of UI/UX prototypes with a consumer panel.
  • Cooperating intensively with digital product marketing, product management, design and IT. You are the interface of the design team to several other teams engaged with digital services.

As UX-UI Designer you work closely together with Digital Marketing, Brand management, Product Management, and your own department (Design team in Netherlands but also with colleagues in Sweden). These departments are located worldwide, cooperation will be with colleagues in Netherlands, Sweden, Slovenia and China.



  • Bachelor or Master degree in Industrial Design with interaction specialization, UI/UX design studies, Multimedia design or similar
  • Experience and affinity with UI/UX/app design
  • Preferably several years of experience working in international and multidisciplinary teams and/or willingness and capability to learn the specific requirements for such a role
  • Excellent communication skills
  • Affinity and experience with premium consumer goods
  • Excellent in English both orally and in writing, Dutch is an advantage
  • Adobe XD  / Figma / Invision or similar tools


We are looking for an enthusiastic and motivated candidate with great communication skills. You are a passionate team player, pro-active and well organized. You are able to work on several projects at the same time in a dynamic environment. You have a hands-on mentality and a feel for kitchen appliances. You are living in the Netherlands.     

You understand that this international positions demands some traveling (10%). Home working for a couple of days per week is facilitated.


ASKO & ATAG Nederland

ATAG Nederland is a leading supplier of kitchen appliances and part of the international Hisense Group. We develop kitchen appliances like induction hobs, steam ovens and refrigeration for our Dutch brands: ATAG, Pelgrim, ETNA, and for our international brand, ASKO. More and more we are expanding our offer with services.

Are you interested in this position and do you feel at home in a working environment in which responsibility, teamwork and a pleasant atmosphere are key principles? Please send us your application letter and CV to ATAG Nederland, attn. HR department.

If you have questions about this position, please contact Vincent Hofstee, Global Design Manager Cooking & Refrigeration at 0031-621243422.
Find out more about our ATAG and ASKO products on www.atag.nl and www.asko.com.



Agency or sales calls are not appreciated.