Product Manager

Do you want to be part of a dynamic, new and growing team that is working on new business opportunities and digital innovations?

Your Role

The Product Manager is responsible for the global strategy, roadmap, definition, sales and Go2Market plan of consumables and accessories for kitchen and laundry appliances. As a group we are shifting from transactional product sales to the sales of product service systems with continuous interaction and engagement with our customers. This shift will create new business opportunities in the field of accessories and consumables. In this new role you will drive the sales and strategy of consumables and accessories globally by executing market research, creating value propositions and Go2Market plans and improving business models, customer journeys and services. The ideal candidate for this new role is a self-starter that has excellent strategic, communication and commercial skills

As a member of the Smart Solutions & Services team you are part of the Premium Product Brand Management team that is responsible for the premium brands ASKO and ATAG. The team consists of Product Management, Design and Smart Solutions & Services. Within your role, you will be reporting to the Manager of Smart Solutions & Services. 

To give you an impression about our products, consumables and accessories, please take a look at some of our awarded solutions. 
iF - ASKO Celsius°Cooking™ induction hobs and cookware (
iF - ASKO Elements wine climate cabinet (
iF - ASKO D700 dishwasher series (


•    Set business goals and objectives according to company strategy and objectives 
•    Create strategic business plan and roadmap to achieve business goals
•    Execute competitive analysis, market and trend research for accessories and consumables and relevant business models
•    Initiate and suggest improvements to improve business models, customer journeys and services in relation to accessories and consumables
•    Participate in cross functional teams to identify and improve new and existing accessories, consumables
•    Define, present and defend business cases with regards to accessories and consumables
•    Monitor and steer product performance 
•    Collect and analyze product, sales and consumer data to improve sales and services
•    Co-create value propositions and Go2Market plans with product management, marketing and sales
•    Communicate and align with markets on a frequent basis
•    Support the initiation, set-up and execution of new digital services and partnerships

As a Product Manager you work closely together with Product Management, Sales, Marketing and your own department. These departments are located in Netherlands, Sweden, Slovenia and China. Besides that you will have often contact with sales markets globally.


•    Master degree in business administration, economics, marketing or similar
•    2-5 years of work experience in the field of strategic business development or similar
•    Experience in driving sales and developing new business opportunities
•    Excellent strategic, communication and commercial skills
•    Self-starter with entrepreneurial mindset
•    Ability to motivate yourself and others to reach business goals
•    Passionate about new business and premium products
•    Excellent in English both orally and in writing, Dutch is an advantage. 

We are looking for an enthusiastic and motivated candidate with a passion for new business and services. You like to work in multidisciplinary teams and on several projects at the same time in a dynamic and fast growing organization. 

You understand that this global position demands some travelling (10-20%). Partially working from home is facilitated.


ASKO is the global premium brand of the Hisense Group that designs and develops premium kitchen & laundry appliances which are sold under the ASKO (global) and ATAG brand (Benelux).

The ASKO story is a good one. It started on a farm in Vara, Sweden, back in 1950. A young innovative man built a washing machine to ease his mother’s burden. In those days, it was a unique, energy and water-efficient machine. It had superior cleaning performance, with built-in water heating, spinning and a durable stainless steel structure. Others wanted a machine too, and soon serial production began.

Today, more than 70 years later, ASKO is a global brand that designs and develops premium kitchen, laundry and professional appliances. We manufacture our products with extremely high quality demands and we build our domestic appliances based on professional principles. ASKO helps people around the world to cook, clean and care for their families whilst looking after the environment. With a uniquely Scandinavian approach, ASKO combines award-winning design with clever features and solutions. We create products and services that are destined to become a much-loved part of people’s homes and lives.

Are you interested in this position and do you feel at home in a working environment in which responsibility, teamwork and a pleasant atmosphere are key principles? Please send us your application letter and CV for attention of HR department.

If you have questions about this position, please contact Wouter Ditters, Global Manager Smart Solutions & Services. +31621243473   

Find out more about our ASKO and ATAG products on and



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